About



Dessi Price

EDUCATION
Brigham Young University, Provo, Utah, 2004
b.f.a., graphic design, magna cum laude

EXPERIENCE
Bailey Lauerman
2014–Present
art director at Ad Age’s 2013 Small Agency of the Year with primary responsibility for national clients including Panda Express, as well as oversight of social media for Sun Pacific’s Cuties and Mighties Kiwi brands. Duties include art direction, concepting, design, and execution of thoughtful, integrated and engaging promotional campaigns; telling the brand story through beautifully designed  print layouts, out of home boards, online videos and tv spots, as well as recipe development (as needed), food styling, and food photography; additional responsibilities consist of principal or supporting role in the creation of social media brand experiences, including stop motion and hyperlapse videos; other clients include Children’s Mercy Hospital, Beechcraft, Ameritas and Nebraska Tourism

Redirect Digital & Direct Marketing
2010–2013
art director for a growing digital marketing agency serving national and regional clients in diverse industries from trucking and technology to culture and food (including TCBY, Habit Burger and Stoneground Bakery); responsible for creating and refreshing multiple brand identities; represented design team in brainstorming, concepting, strategic design, and execution of print and web ad campaigns; designed numerous websites; early adapter of new social media technologies on behalf of clients

Utah Museum of Contemporary Art
2011–2012
implemented new look and feel for museum brand; set up WordPress theme website; created wide variety of interior and exterior way finding signs, vinyls and banners, print and online ads, promotional materials for each exhibition including Sundance Film Festival, as well as fundraising development collateral

Salt Lake Magazine
2008–2010
associate art director for Salt Lake City’s principal cultural periodical; created layouts and design for three magazines plus several custom publications; extensive experience with image manipulation; oversight of photoshoots in studio and on-location; responsible for numerous design elements for magazines’ websites and social media promotions; managed internal relationship between editorial and design departments; supervisory and training responsibility for staff interns

337 Project
2007–2010
co-founder and creative director (pro bono) for award-winning nonprofit that showcased contemporary art in nontraditional venues where people live, work, and play; solely responsible for conception, design and production of all promotional materials

Salt Lake Art Center
2007–2011
created look and feel for successive exhibitions; designed promotional materials, quarterly newsletters, printed publications and various event materials

Rare Method (formerly known as B/O/W/G)
2004–2008
four years of progressively increasing responsibility for major advertising agency, moving from associate graphic designer to art director; principle authority to establish look and feel for client promotional materials; designed, developed, and managed projects from concept to production; created logos, business papers, posters, brochures, direct mail, billboards, websites and web banners

BYU Museum of Art
2002–2004
worked under in-house editors and marketing manager in creation of semiannual magazine and other promotional materials for the museum; experience with photo manipulation, color mock-up preparation, preflighting, and on-site press checks

AWARDS & HONORS

Gold ADDY Award (for Panda Express “Chinese New Year Paper Cuts”) – American Advertising Federation of NE, 2016

Silver ADDY Award (for Panda Express “General Tso’s Chicken Campaign”) – American Advertising Federation of NE, 2016

Silver ADDY Award (for Panda Express “General Tso’s Chicken Packaging”) – American Advertising Federation of NE, 2016

Gold ADDY Award (for Nebraska Tourism Commission) – American Advertising Federation of NE, 2015

Gold ADDY Award (for Panda Express “OrangeChickenLove.com Campaign Website”) – American Advertising Federation of NE, 2015

Gold ADDY Award (for Panda Express “Orange Chicken Love Campaign”) – American Advertising Federation of NE, 2015

Gold ADDY Award (for Sun Pacific “Cuties Curl Campaign” Online/Interactive) – American Advertising Federation of NE, 2015

Silver ADDY Award (for Children’s Mercy 2015 “Transformation” TV Campaign) – American Advertising Federation of NE, 2015

AIGA Show 2015 Bronze (for “Valentine’s Day for Walmart” Stop-Motion) – American Institute of Graphic Arts, NE, 2015

AIGA Show 2015 Bronze (for “Cuties and Mighties Fortune Cookie” Stop-Motion) – American Institute of Graphic Arts, NE, 2015

AIGA Show 2015 Silver and Judges Pick (for Nebraska Passport Program and Mobile) – American Institute of Graphic Arts, NE, 2015

ADDY Award (for Nebraska Tourism Passport Program) – American Advertising Federation of NE, 2014

ADDY Award (for Children’s Mercy Hospital Campaign) – American Advertising Federation of NE, 2014

AIGA 23 Show (for Nebraska Tourism Passport Program) – American Institute of Graphic Arts, NE, 2014

AIGA 22 Show (for This & That Letterpress Cards) – American Institute of Graphic Arts NE, 2013

Award for Volunteer Services (for Utah Museum of Contemporary Art) – Utah Nonprofits Association, 2011

Best of State Medallion, Arts in Education (for 337 Project) – Best of State, 2009

Mayor’s Service to the Arts Award (for 337 Project) – Salt Lake City, 2009

ADDY Award (“Time to Submit” Campaign) – American Advertising Federation of Utah, 2006

PRINT Regional Design Annual (for Design Werks Logo) – PRINT Magazine, 2006

ADDY Award (for Single Mother’s Day TV Commercial) – American Advertising Federation of Utah, 2006

AIGA 100 Show (for Single Mother’s Day Logo) – American Institute of Graphic Arts UT, 2005

SKILLS
Adobe InDesign, Illustrator, Photoshop, Dreamweaver, InCopy, Lightroom, Keynote, Wordpress, ExactTarget, Constant Contact, and ShortStack

Languages: Bulgarian, Russian, and German

INTERESTS
Cooking, reading, traveling, and pinning on Pinterest