Children’s Mercy Transformation Campaign





Designed layouts for out of home billboards, as well as print ads and online banners based on a look and fell developed for the client for their 2014 Transformation campaign. Real patients and their stories were used to depict the transformation that happens to children going to the Children’s Mercy hospital. Real photography of happy patient kids was combined with playful illustrations and bright colors.Mercy-campaign Mercy-campaign2 Mercy-campaign3

 

CCO: Carter Weitz
CD/CW: Cliff Watson
CW: Mike Weitz
AD: Jim Buhrman Jr.
Sr. Designer: Dessi Price
Photography: Mark McDonald
Retouch/Illustrator: Joe McDermott
Finish Art: Elizabeth Cox, Thomas Irvin
Production Mgr: Gayle Adams
AE: Abbey Johnson, Kathleen Degen, Maggie Simpson, Mary Palu






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