A stop-motion cross promotional video created around the Chinese New Year featuring Cuties and Mighties Kiwi, a sister brand to Cuties Citrus. The video is a tutorial for creating step-by-step fruit leather made out of Cuties and Mighties Kiwi, ending with the creation of a fortune cookie made out of both kinds of fruit leather and wishing you a “Fruitful Year”
All videos were created in collaboration with the Cuties team at Bailey Lauerman:
CCO: Carter Weitz
AD: Jim Buhrman Jr.
Designer/Director/Editor: Andrea Trew, Dessi Price
AE: Abbey Johnson, Kelsey Dempsey
Connections Strategist: Emily Hamill
Project Manager: Abby Meyer