Cute illustrations were created to promote different times of year including Cuties mascot as well as their sister brand Mighties Kiwi mascot for some additional cross promotion of the two brands.
All illustrations were created by the Cuties team at Bailey Lauerman:
CCO: Carter Weitz
AD: Jim Buhrman Jr.
Designer: Dessi Price
Illustrations: Joe McDermott
AE: Abbey Johnson, Kelsey Dempsey
Connections Strategist: Emily Hamill
Project Manager: Abby Meyer
Interns: Roberto Montiel, Emily Schaben