Fraiche Logo

Logo design for a healthy smoothie bar offering nutritional snacks and beverages at Brick Canvas beauty and wellness center. Initially, the client wanted to see its new logo with bright citrus colors to promote the fresh fruit smoothie concept (see image below under Round 1). Later, however, the company changed direction and wanted to see options for avocado green and kale color palette (see Round 2) in order to emphasize the healthy aspect of vegetables. Finally, the company also wanted to bring some wood texture and more of a vintage look to the logo to distinguish it from other smoothie bars on the market. See the process below:


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