CLIENT: GSBS ARCHITECTS
GSBS, a premier green architectural firm, wanted to showcase the company’s LEED certification within its new logo. It was very important to the firm that the logo was green and had an architectural look. The green shape is an abstracted leaf constructed from four building blocks. To contrast the angular shape of the logo mark and to create balance in the logo, a rounded less angular font was chosen for the name of the firm. In addition, business papers were created that used the logo mark as a textural element by enlarging it and cropping it.