Parsons, Behle & Latimer Logo





CLIENT: PARSONS, BEHLE & LATIMER
Parsons, Behle & Latimer, one of the oldest law firms in the State of Utah, asked for a redesign of their logo. The firm wanted to maintain continuity with its long history as one of Utah’s most important businesses, but also to showcase a more contemporary feel.

The original logo is displayed immediately below, followed by the progressive development of new mark options showing font substitutions, color infusions, and shape simplifications.

parsons-logo-versions-01






Recent Portfolios