CLIENT: PARSONS, BEHLE & LATIMER
As part of a broader rebranding for law firm Parsons, Behle & Latimer, the client asked for a new website that used large photographs to create a contemporary feel while also emphasizing the firm’s long and specific history in the state. In order to acheive the desired concept and avoid a generic stock photography look, a photographer was hired to take original photos at each of the firm’s five locations. The photos were then used as a background texture or element over which the headlines appear. A selection of background images were chosen for website visitors based on the law firm office closest to their IP address. In addition, a simplified mobile version of the site was created to help visitors acquire access to firm information on their mobile devices.