The New Performing Arts Center





CLIENT: THE NEW PERFORMING ARTS CENTER
Promotional materials for The New Performing Arts Center (NPAC). The designs for exterior banners and signs feature a mysterious mask in order to generate curiosity about the soon-to-open venue for touring Broadway productions. Materials for distribution featured a frame derived from the shape of a drawn theater curtain, revealing new information about NPAC.

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A report featuring the results of a public survey about NPAC incorporated a die cut of the curtain frame.

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Personalized postcards were designed to allow for the use of variable printing featuring the recipient’s name.

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Volunteers provided information to the public while wearing custom-made t-shirts and hats.

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A VIP ticket for the unveiling of the building’s architectural plans.

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Facebook Tabs for various ticket promotions introduced the brand to the public.

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