CLIENT: THE NEW PERFORMING ARTS CENTER
Promotional materials for The New Performing Arts Center (NPAC). The designs for exterior banners and signs feature a mysterious mask in order to generate curiosity about the soon-to-open venue for touring Broadway productions. Materials for distribution featured a frame derived from the shape of a drawn theater curtain, revealing new information about NPAC.
A report featuring the results of a public survey about NPAC incorporated a die cut of the curtain frame.
Personalized postcards were designed to allow for the use of variable printing featuring the recipient’s name.
Volunteers provided information to the public while wearing custom-made t-shirts and hats.
A VIP ticket for the unveiling of the building’s architectural plans.
Facebook Tabs for various ticket promotions introduced the brand to the public.