The Story of General Tso’s Chicken





Panda Express wanted to tell the story of General Tso’s Chicken, the latest dish on their menu. Four separate videos were created to play online while viewing the map depicting the journey of the dish starting in China, going through Taiwan, coming to America in New York City in the 70s. The dish spread throughout the country and became the most iconic dish in every Chinese restaurant in America. And now Panda Express offers their own version. See the full version of the video below:

Screen Shot 2016-08-21 at 8.02.34 PM

CCO: Carter Weitz
CD: Marty Amsler
AD: Dessi Price
Illustrations: Ethel Fong, Joe McDermott, Dessi Price
Project Management: Ellie Charter, Courtney Kottich
Animation Studio: Grain & Mortar

Save






Recent Portfolios